Play Golf America
An innovative growth-of-the-game initiative, was launched in 2004 as an industry-wide comprehensive marketing campaign designed to increase participation among new and existing golfers, and attract former golfers back to the game. Equipped with the PlayGolfAmerica.com Web site as its foundation, along with pre-existing player development programs, such as PGA Free Lesson Month and Link Up 2 Golf, Play Golf America promoted the simple message for Americans to "Get out and play golf. Play more golf. And play better golf!"